Featured Articles
Act-On Customer Review from US Fleet Tracking
Sam Sims is Director of Marketing and PR at US Fleet Tracking and is a current Act-On customer. We got a chance to sit down with him to learn more about his experience with … Full Story
Marketo Stock Roars After IPO
Marketo's IPO could not have gone better for investors as the stock closed Friday at $23.10 after pricing shares at $13 on Thursday. Co-founder and CEO Phil Fernandez kicked off … Full Story
Gartner Magic Quadrant for CRM Report Adds 3 in Marketing Automation
Gartner has published their annual Magic Quandrant for CRM Lead Management and new vendors include CallidusCloud (LeadFormix), ExactTarget and Silverpop. As is often the case with … Full Story
Marketing Automation Tips From A CRM Newbie
Having recently started my own company, I knew at some point we’d need a CRM. And Constant Contact or MailChimp for sending emails and newsletters. Eventually we’d want an online … Full Story
Silverpop Secures $25 Million in Funding
Silverpop has raised $25 million in venture debt, which could mean the company is thinking about an IPO. The funding was led by Escalate Capital Partners and Silicon Valley … Full Story
Previously Featured Articles
Marketo Files for IPO: Will High Growth Outweigh High Losses?
The following article was reprinted courtesy of David Raab at Customer Experience Matrix. Marketo made good this week on its promise to file for an initial public offering (IPO). … Full Story
Infusionsoft Rolls Out the Red Carpet for Small Business
Marketed as ‘The Sales and Marketing Event for Small Business”, Infusionsoft hosted their annual InfusionCon 2013 conference on March 27 – 29 in Scottsdale, Arizona at the Westin … Full Story
Matt Filios from Net-Results on The Marketing Automation Podcast
Our guest for this episode of the Marketing Automation Podcast is Matt Filios, President for Net-Results. Matt is a 20-year sales, marketing and operational leader who cut his teeth … Full Story
How to Build a Marketing Automation Plan
Marketing automation is not just a new tool you can buy. It’s a new way of marketing, a new mind set, and it requires a fresh look at your operation before you begin. When considering … Full Story
Marketing Automation Reviews from G2 Crowd
A new way to research marketing automation and other business software has launched called G2 Crowd. The site uses crowd sourced reviews to evaluate business software to provide … Full Story
Maria Pergolino on The Marketing Automation Podcast
Our guest for this episode of the Marketing Automation Podcast is Maria Pergolino, Vice President of Marketing for Apttus. Maria Pergolino recently joined Apttus as Vice President of … Full Story
Marketo: Interview with Jon Miller
At Dreamforce 2012 we caught up with Jon Miller, VP of Marketing Content and Strategy at Marketo. This interview was conducted before the public announcement that Oracle had purchased … Full Story
LoopFuse Merges with Nearstream
LoopFuse has announced a merger with Nearstream, a provider of social engagement software. The combined company to be called Nearstream offers an integrated customer engagement and … Full Story
