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Marketing Campaign

3 Killer Marketing Automation Campaign Ideas

Here are three ways your business should be using marketing automation: 1.  "The Get To Know Me" Campaign Anytime someone opt-ins on your website, they should begin your "Get To Know … Full Story


Journey Builder Hype at Salesforce Connections 2015

The highlight of Salesforce Connections the Journey Builder product that will make sales and service cloud insights more accessible to a customer’s marketers to produce a smarter and … Full Story

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Infusionsoft Stays True to Small Business at ICON 2015

Infusionsoft’s annual convention, ICON15, just wrapped up and the company continued their longstanding message of being a champion for small business.  Infusionsoft defines their small … Full Story

Corporate Org Chart

Marketing Automation May Help CMO Tenure

According to executive-search firm Spencer Stuart, the average length of time chief marketers remained in their positions last year was 48 months.  CMO tenure jumped from 45 months in … Full Story

G2 Grid for Marketing Automation

Marketing Automation Solutions Ranked by G2 Crowd

HubSpot, Pardot, Act-On, Marketo and Eloqua have been named “Leaders” in G2 Crowd’s latest marketing automation report, called “Grid.” The new report is G2 Crowd’s second “Grid” … Full Story

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