Top 10 Areas of Spend in Marketing Automation for 2007

1) Marketing performance measurement dashboard
2) Email campaign management
3) Lead generation qualification or reactivation
4) Customer relationship management
5) Customer intelligence and analytics
6) Sales and marketing integration tools
7) Viral word of mouth
8) Marketing resource/process management
9) Customer networking and affinity building
10) Loyalty and rewards

Source: CMO Council Marketing Outlook 2007

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