Lead Generation Best Practices

The Interactive Advertising Bureau (IAB) and its Lead Generation Committee today announced the release of “Lead Generation Data Transfer Best Practices,” the latest component of a longer term initiative designed to educate both advertisers and publishers on security and operational best practices. The goal of this most recent document is to help standardize the transfer and receipt of data between advertisers and lead generation service providers.

The document has two main considerations:
Security – All lead generation data should be transferred and received in an encrypted format
Common Format and Setup – All lead generation data should be transferred in a common format via common, secure internet technologies.

Click here to download the document.

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