The #1 design change businesses should make is adding their sales rep’s face and contact info to them.
You’ll want to use your CRM and marketing automaton system to segment your list by territory, so each prospect and client gets their own individual rep’s smiling face on their email. Best spot — in top left side of the email.
Why does it work? You’re turning a virtual mass communication into an individualized touch from a real human being. Plus you’re appealing to your sales reps’ egos which can’t be a bad thing.