The seasons are changing and so is the US economy. As more pundits predict the US will move to recession, more dollars, not less, need to go toward email marketing automation during an economic downturn.
Email marketing is one of the few marketing channels that provide hard data for ROI, performance and industry growth stats.
- For every dollar spent on email marketing in 2007, marketers can expect an estimated $48.29 ROI. (DMA 2007)
- Email is delivering sales at an average cost per order of less than $7, compared to $71.89 for banner ads, $26.75 for paid search and $17.47 for affiliate programs. (Shop.org, State of Retailing Online 2007 report Sept. 2007)
- Small business Email Service Provider Constant Contact recently went public and has a market cap hovering around $800,000,000. Yep, 800 million!
- One email marketing industry leader (Bill McCloskey, CEO of Email Data Source Inc.) says email marketing is a $3 billion industry.
Customers want it and depend on email communications. Email marketing automation provides a personalized one-to-one communication platform that is not cost prohibitive to utilize on a frequent basis.
There is no other quicker and easier way to communicate with the people most interested in your company than emailing your opt-in list with timely and relevant updates, news and updates.
Email gives you the data you need to determine success. Most marketers can gauge the success of their campaigns within 24 hours and make adjustments as needed. It is not a wait-and-see type of measurement approach that other marketing platforms have to deal with.
Email cuts other costs. Think about the way email can minimize printing, call center and direct mail costs by stepping up email to handle those internal company newsletters, costly postcard direct pieces and proactively provide essential information that could often lead to a customer service call.