Data is King for Marketing Automation

Suaad Sait at B2B Lead Blog has a great take on the importance of powering marketing automation software with good, clean data.

“I can’t help but think that no matter how much the engine (Marketing Automation System) is perfected, it will not run well if the fuel (the DATA) is sewage,” says Sait.

“Marketing Automation is a necessary tool for all marketers, but any one of these tools is only as good as the data put into it.”

Click here to read the posting.

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