Inside CRM writer Eric Stack wrote this recent article entitled How Marketing Automation Increases Sales.
“Whether you want to capture more leads, qualify the strength of leads or determine the value of leads after a marketing campaign, marketing automation can help, which inevitably results in higher sales numbers,” says Stack.
According to strategist and business adviser Jill Konrath, “The only way to capture the attention of corporate decision makers is to create a very personalized message based on in-depth research of their firm.”
“Marketing-automation software additionally helps you determine if your last marketing campaign was a boom or a bust. Whether a campaign is designed for short-term results or is part of a long-term strategy, you’ll have access to real-time information about all of your company’s marketing and lead-management efforts. Analytical tools give you the ability to track campaign success or failure, and can help companies create metrics and protocols for crafting consistently effective marketing campaigns. This results in more leads, which naturally boost sales.”