As a Salesforce.com user, I was very excited to read Michael Hickins BNET Technology article entitled Marketing Automation Next for Salesforce.
It is unclear what type of enhancements are on the horizon or how these might impact current Salesforce marketing automation partners.
“Salesforce does have marketing technology, just as it had call center technology three years ago. That’s how it could have 2,500 customers before it even officially launched “the service cloud.” But it didn’t–and couldn’t–launch the service cloud until after it integrated knowledge management technology from InStanet, acquired last August.”
The Force.com AppExchange lists 6 partners in the ‘marketing automation’ section but there are over 46 partners in ‘demand generation’. No doubt that one of these lucky companies are being examined as potential aquisition targets for Salesforce.com