One of the biggest knocks of Eloqua’s marketing automation solution has been their extremely high implementation costs. In response Eloqua has launched a complimentary implementation service program that accelerates and simplifies the deployment of Eloqua Express. Designed for quick set up and included for free as part of an Eloqua Express subscription, the service is ideally [...]
Gartner Says Segmentation Helps Marketing Automation
May 11, 2009 Leave a Comment
According to Gartner, the most productive application of updated segmentation is lead management – particularly automated lead scoring. By converting segmentation criteria into business rules how leads are rated, or scored, providers see an immediate boost in lead volume and lead quality. “Even those who generate less leads resulting from a tighter, smaller market focus, [...]
Net-Results Enters the Marketing Automation Space
May 5, 2009 Leave a Comment
A new comer to the marketing automation industry is Net-Results. The company targets marketing automation solutions to the small to medium-sized business market and recently announced the release of Net-Results 2.0. An integrated SaaS solution, Net-Results identifies Web site visitors, tracks individual visitor activity, deploys automatic email campaigns, and generates new sales leads. Like other marketing automation [...]
