Marketing automation software is a natural fit to harness the power of social media and Marketo has released Marketo Sales Insight to do just that. Marketo Sales Insight is a native Salesforce.com application that integrates data from Marketo’s existing lead management tool with Salesforce.com’s sales force automation platform. According to Marketo, the application is social [...]
Would Microsoft Buy Salesforce.com?
June 12, 2009 Leave a Comment
Bob Evans from Global CIO postulates the idea of a Microsoft aquisition of Salesforce.com in his article entitled Should Microsoft Buy Salesforce.com? Both Salesforce.com and Microsoft CRM are players and in the marketing automation space and while a marriage is highly unlikely, Evans makes some decent points in his article. Think about it: Microsoft’s in [...]
Manticore Launches Partner Program
June 8, 2009 Leave a Comment
Manticore Technology has joined other marketing automation companies like Eloqua in launching a worldwide partner program, which is aimed at increasing distribution of Manticore’s platform. There are two options that partners can choose from. First, an agency program is said to allow consultants to offer the Manticore Technology solution and associated consulting services to their [...]
