Garner Says CRM Usage Increasing

Worldwide CRM market revenue totalled $9.15 billion in 2008, a 12.5 percent increase from 2007 revenue of $8.13 billion, according to Gartner Inc. Analysts said that market growth was driven by enterprise investments in technologies focused on customer retention, analytics and on-demand solutions. Software as a Service (SaaS) continued to drive the market forward, representing [...]

Interview with Eric Flynn, CEO of TreeHouse Interactive

We launched our first marketing automation podcast with an exclusive interview with Eric Flynn, CEO of TreeHouse Interactive. Click here to listen to the interview.