Balihoo Inc., a Boise, Idaho-based provider of local online marketing automation for franchises and national brands, has raised $7.05 million in third-round funding. OpenView Venture Partners led the round, and was joined by return backers Highway 12 Ventures and Lacuna Gap Capital. Balihoo previously raised around $5.5 million. OpenView has invested in other successful software [...]
Erich Flynn, CEO of TreeHouse Interactive
August 23, 2009 Leave a Comment
We launched our first Marketing Automation Podcast with an exclusive interview with Eric Flynn, CEO of TreeHouse Interactive.
Podcast: Play in new window | Download
Marketing Automation Buyers Guide
August 17, 2009 Leave a Comment
Pardot has published a Web Marketing Automation Buyers Guide to help guide the purchase process. With so many vendors to choose from, this is a nice tool to help frame the discussion. The guide is broken down into the following sections: Introduction to Web Marketing Automation Systems – A basic overview of what marketing automation [...]
Marketing Automation User Experiences Shared
August 11, 2009 Leave a Comment
There’s a new report out from Demand Gen Report, sponsored by Manticore Technology, that reveals the reflections of 53 marketing executives who are using marketing automation systems. As the use of these systems is estimated at only 10% of the overall B2B market, these insights from the trenches will help both vendors and customers prepare [...]
