Balihoo Inc., a Boise, Idaho-based provider of local online marketing automation for franchises and national brands, has raised $7.05 million in third-round funding. OpenView Venture Partners led the round, and was joined by return backers Highway 12 Ventures and Lacuna Gap Capital. Balihoo previously raised around $5.5 million.
OpenView has invested in other successful software and technology firms like Exact Target.
Balihoo’s nich is providing