Balihoo Gets $7 Million in VC Funding

Balihoo Inc., a Boise, Idaho-based provider of local online marketing automation for franchises and national brands, has raised $7.05 million in third-round funding. OpenView Venture Partners led the round, and was joined by return backers Highway 12 Ventures and Lacuna Gap Capital. Balihoo previously raised around $5.5 million.

OpenView has invested in other successful software and technology firms like Exact Target.
Balihoo’s nich is providing local marketing automation to franchises and national brands with local marketing needs. Clients include Quizno’s, Carpet One, and Flooring America.

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