Marketing Automation Myths

Marketbright partner, Left Brain Marketing, put together the 5 most common myths about marketing automation. Myth #1 – It’s Easy The concept isn’t too difficult to grasp, but taking that high-level concept and determining how many touches, what frequency, and which collateral is far from obvious. Myth #2 – It’s Set It and Forget It [...]

Marketing Automation Who’s Who

The folks at ReachForce put a nice summary of some of the key players in marketing automation space on their B2B Lead Blog. Here are links to their postings… Loopfuse Genius.com Marketo Manticore Marketbright Pardot Eloqua