This week Teradata agreed to acquire privately held Aprimo, a provider of cloud-based marketing automation applications, for $525M in cash. Teradata says the purchase will accelerate its revenue growth, since Aprimo has been growing at about 20% per year. However, in view of Aprimo’s small relative size and subscription revenue model, this may take some time. Marketing departments are often an entry point for [...]
Marketing Automation Visual Map
December 18, 2010 4 Comments
The Marketing Automation Software Guide just published a new tool they are calling the B2B Marketing Automation Active Market Map. This is a clever way to visually show where all the different marketing automation players stand out in the market. I like how they have broken down the list into 5 main segments: Leaders: Marketo, [...]
4 Dirty Secrets About Marketing Automation
December 9, 2010 1 Comment
David Taber exposes marketing automation flaws in in his article entitled CRM: Four Dirty Little Secrets of Marketing Automation. Here are some of his key points. A Marketing Automation System without Content is an Empty Shell: Unlike simple e-mail blasting systems (which enable horizontal campaigns), a marketing automation system’s real value comes from their vertical [...]
88% of Businesses Don’t Do This
November 16, 2010 1 Comment
According to Inc. research, having a planning process is the most robust indicator of whether your business will grow. Unfortunately, almost 88% of organizations do not utilize a planning process. Marketing automation has many moving parts that include planning, messaging, design and reporting. Planning is the most important part of the process and should be a part of [...]
Marketing Automation Takes Off
October 25, 2010 Leave a Comment
Marketing automation is one of the fastest growing segments in the CRM market, particularly with B2B organizations. However, it wasn’t that long ago that people weren’t even sure what marketing automation was or how it functioned. Now, marketing teams are aggresively seeking out these systems. Clearly, the marketing automation industry has a strong tailwind at its [...]
Manticore: Marketing Automation Review
October 21, 2010 Leave a Comment
We just posted a marketing automation review for Manticore. Manticore Technology is based in Austin, TX and has been in business since 2001. They originally started as an email service provider with analytics and morphed into a full marketing automation platform. Unlinke some of it’s competitors, Manticore has received no venture capital funding and has grown organically from both small and [...]
Marketing Automation: The Evolution of Email Marketing
October 5, 2010 2 Comments
Brent Mellow at akaCRM wrote an interesting blog post entitled Email Marketing Solutions for Salesforce.com. What I found interesting is how he combined marketing automation as an enhanced version of email marketing. The differentiating feature of a Marketing Automation application vs. an Email Marketing application, is automation as the name implies. No longer do you [...]
LoopFuse: Marketing Automation Review
September 29, 2010 Leave a Comment
We just posted a marketing automation review for LoopFuse. LoopFuse shook up the industry earlier this year by offering a ’freemium’ business model that has been adopted by others in the industry, most notably, Genius. This was not a big departure for LoopFuse as the company was born as an open source model that has since gone to the cloud. As [...]
Jon Miller from Marketo on Marketing Automation Podcast
September 5, 2010 1 Comment
Marketing Automation Podcast with Jon Miller from Marketo (Click to play or right click and “Save As” to download). Our guest for this episode of the Marketing Automation Podcast is Jon Miller, the VP of Marketing of Marketo. Before co-founding Marketo, Jon held positions at Epiphany, Exchange Partners, and Gemini Consulting. The interview covers the [...]
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What IBM’s Purchase of Unica Means for Marketing Automation
August 22, 2010 1 Comment
Last week IBM announced that it will purchase marketing automation software maker Unica for roughly $480 million. IBM is a Unica customer and shares a number of clients like Nordstrom’s and Best Buy. Unica now joins IBM’s stable of recent acquisitions to join it’s WebSphere platform like… Cast Iron Systems – SaaS integration software Coremetrics – Web [...]
