Genius.com has won salesforce.com’s AppExchange Best of ’09 Awards for marketing automation. Genius.com achieved the top-ranking on AppExchange with products that customers cited as enabling marketers to deliver unrivaled sales success. Genius.com is one of the fastest growing marketing automation players in cloud computing with more than 150 customer wins since the launch of Genius [...]
Marketo Recognized by Salesforce AppExchange
January 25, 2010 Leave a Comment
Marketo was honored with “BestMass Email” solution as part of salesforce.com’s AppExchange Best of ’09 Awards. Winners were determined based on feedback and reviews from salesforce.com customers, and Marketo’s mass email solution has received more than 45 reviews with perfect 5-star ratings for ease of use, value, and support. This is one of a series [...]
Marketing Automation Company List
January 18, 2010 Leave a Comment
Digging through data
January 15, 2010 Leave a Comment
Research has consistently shown that personalized email campaigns lead to 2-3x higher conversion rates than mass emails. Personalization can be a challenge due to a lack of data integration and bad data hygiene practices. If marketers can’t trust customer data, how can they use it for more relevant, personalized, timely interactions that drive revenue? According [...]
