Digging through data

Research has consistently shown that personalized email campaigns lead to 2-3x higher conversion rates than mass emails.

Personalization can be a challenge due to a lack of data integration and bad data hygiene practices. If marketers can’t trust customer data, how can they use it for more relevant, personalized, timely interactions that drive revenue?

According to a new research study published by Aberdeen Group, the top two challenges with customer data include an inability to segment and target customers through customer data (50%) and a lack of trust in customer data (34%).

The study highlights customer database processes and procedures from 155 organizations to identify how top-performing organizations build trust in customer data and use this information to achieve superior performance in marketing.  Click here to download a free copy.

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