As follow up from my November 2009 post entitled Salesforce Hungry for Marketing Automation, Salesforce.com recently raised $575M through a convertible debt offering on top of the $1B in net cash and investments on its balance sheet. Many analysts believe they are likely to use the cash to fund a more aggressive acquisition policy over the next few quarters and years, involving a string of small-to-mid-sized deals, with potential for larger acquisitions.
As further evidence of this trend, CRM added two new positions to its Careers site, one looking for a “Sr. Director/VP, Acquisition Integration” with 7+ years of M&A integration experience and one looking for a “Senior Manager, Acquisition Integration” who would report to the VP.
These new openings for experienced M&A professionals is a sign that CRM plans to be more acquisitive in the future, with both postings referencing “multiple deals” and emphasizing the build out of “repeatable processes.” Could a marketing automation company be part of Salesforce future plans? Only time will tell.