Jep Castelein at The Connected Marketer discusses how marketing automation dovetails with concepts discussed in Sales 2.0… Buyer Education The automated email campaigns in Marketing Automation systems are a great tool for buyer education. Based on a lead’s profile, interests and responses you can engage in a dialog focused on knowledge transfer. Once the lead [...]
Eloqua Addresses Implementation Issues with SmartStart
March 8, 2010 Leave a Comment
In the past Eloqua has been criticized for lengthy deployment times and high implementation costs. The company has tried to improve their services with the SmartStart implementation program. Clients who participate in Eloqua’s SmartStart are refunded the balance of their investment if they are not fully satisfied with the performance of their marketing automation deployment. Eloqua [...]
10 Marketing Automation Must Haves
March 6, 2010 Leave a Comment
Richard Sharp at Marqui’s Web Marketing Blog posted Top 10 Marketing Automation Must Haves, Part 1. Here is a summary of the key big ideas. Fast landing page creation you can measure and a/b split test. Simple form creation that integrates with your website call-to-actions. All leads into 1 funnel. Bi-directional integration with your chosen [...]
