10 Marketing Automation Must Haves

Richard Sharp at Marqui’s Web Marketing Blog posted Top 10 Marketing Automation Must Haves, Part 1. Here is a summary of the key big ideas.

  1. Fast landing page creation you can measure and a/b split test.
  2. Simple form creation that integrates with your website call-to-actions. All leads into 1 funnel.
  3. Bi-directional integration with your chosen CRM system with communication history for sales context.
  4. Separate marketing database with dynamic segmentation based on explicit data and behaviors.
  5. Lead scoring duh!  But it needs to be simple to use and flexible to fit your business model.

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