Eloqua Addresses Implementation Issues with SmartStart

In the past Eloqua has been criticized for lengthy deployment times and high implementation costs.  The company has tried to improve their services with the SmartStart implementation program.

Clients who participate in Eloqua’s SmartStart are refunded the balance of their investment if they are not fully satisfied with the performance of their marketing automation deployment. Eloqua claims the the SmartStart methodology reduces time-to-value to just five days.

Keep in mind that customers still have to foot the bill for implementation but at least this is start in the right direction.

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