Netsuite Adds New Marketing Automation Vendor

LeadForce1 has joined Pardot and Silverpop Engage B2B on Netsuite’s SuiteApp.com.  SuiteApp is Netsuite’s answer to Salesforce.com’s successful AppExchange.

”The integration of LeadForce1 and NetSuite brings a new dimension to customer lifecycle management,” says Sushil Jha, Chief Revenue Officer at LeadForce1.  “It helps marketing and sales teams collaborate more effectively in targeting prospects, and it delivers high-quality, actionable intelligence to identify the most likely buyers.”

LeadForce1 is a new comer to the marketing automation space and launched their product in March 2010.

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