Manticore Technology recently published a downloadable ebook called The Quintessential Marketing Automation Guidebook. This is essentially a collection of articles by industry thought leaders. In order to save you time, I have summarized the table of contents to see if you would be interested in learning more…
- Candid Letter from Sales to Marketing – Jill Konrath, Selling to Big Companies
- Process, People, and Content: The Keys to Success with Marketing Automation Technology – Craig Rosenberg, Focus
- You Need Good Technology, But… – Jeff Erramouspe, Manticore Technology
- Supercharge Your Demand Generation with Marketing Automation – Sue Hay, BeWhys Marketing Inc. and Cari Baldwin, Bluebird Strategies
- Focus on the Marketing Metrics That Matter – Andrew Gaffney, DemandGen Report
- Use Content Intelligence to Drive Pipeline Momentum – Ardath Albee, Marketing Interactions, Inc.
- Why Marketing Automation is a Must-Have For Every B2B VP of Sales – Robert Walmsley, Tailwind Strategies
- Conversion Stack: Marketing Automation for Performance Marketers – Brian Massy, Conversion Scientist
- 6 Steps to FInd Untapped Revenue in Your Marketing Database – Jep Castelein, LeadSloth
- A Roadmap to Marketing Automation Success – Jonathan Block, SiriusDecisions
