Marketing Automation Visual Map

The Marketing Automation Software Guide just published a new tool they are calling the B2B Marketing Automation Active Market Map.  This is a clever way to visually show where all the different marketing automation players stand out in the market.

I like how they have broken down the list into 5 main segments:

Leaders: Marketo, Eloqua

Focused contenders: Pardot, Genius.com, Silverpop, Marketbright, Manticore

Adjacent entrants: Aprimo, Unica, Neolane

CRM gorillas: Salesforce, Microsoft Dynamics, Oracle, SAP

New start-ups: LoopFuse, Genoo, eTrigue, Alsamarketing, Act On, Net-Results, LeadLife

The map is not perfect as it is missing some vendors like Infusionsoft,  RightOn Interactive, but they are planning to updating the list over time.  Overall I think it is an interesting reference of how different marketing automation companies are positioned.

Comments

  1. says

    Mickey-

    I would consider Exact Target as more of an email service provider. They are a market leader and making great improvements to their platform but I do not consider them a marketing automation platfrom.

    If you are interested in learning more about Exact Target I can introduce you to a subject matter expert that can fill you on the pros and cons of the solution.

    Jason

  2. says

    Hi,

    What about Sitecore.com as an inbound automation marketing tool + CMS combined.

    Is it effective? Does it stand up to any stand alone inbound marketing tool?

    what does it compare to or where should it be on the above map?

    Mickey

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