Marketing Sherpa’s 2011 B2B Marketing Benchmark Report contains some interesting stats about the state of marketing automation adoption.
The report identifies what percentages of CMOs have established formal and informal marketing automation processes, and what percentage has not established any processes.
According to the report, 54% of CMOs have either begun or completed their implementation of marketing automation software, and another 17% intend to begin implementation.
79% of CMOs have established some kind of marketing automation process. In previous posts we have mentioned the importance of establishing a marketing automation process before purchasing software. 21% of CMOs who have not established a repeatable process for performing marketing automation may fall under a number of categories like…
- Not impacted by the top challenges facing the majority of CMOs today, like marketing to a growing number of people involved in the buying process or marketing to a lengthening sales cycle.
- May be behind in changing their marketing processes due to challenges within their organization.