Jon Ferrara from Nimble on The Marketing Automation Podcast

Jon Ferrara from NimbleOur guest for this episode of the Marketing Automation Podcast is Jon Ferrara, founder and CEO for Nimble.

Jon has over 20 years of experience in Customer Relationship Management (CRM) and Sales Force Automation (SFA). An entrepreneur at heart, Jon founded GoldMine CRM in 1989 with a college friend and turned it into a very successful venture that he eventually sold to FrontRange.  In 2009, Jon founded Nimble LLC, and is ready to strike again!

The interview covers the following topics…

– How Nimble is different than other CRM’s.

– How social networks are transforming the way companies sell.

– Why a good CRM should collect what a salesperson is already doing versus adding work to an existing process.

– Jon’s vision for how marketing automation will integrate with Nimble.

– Common mistakes customers make when selecting a CRM.

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