HubSpot has expanded the functionality of it’s ‘inbound marketing software’ by acquiring Performable . The acquisition is intended to expand the functionality of HubSpot’s platform, and enhance its customers’ ability to turn more visitors into leads and customers.
According to HubSpot, “The acquisition brings sophisticated ‘middle of the funnel’ marketing functionality to the HubSpot platform, meaning it will enhance businesses ability to turn more visitors into leads and customers. The acquisition also adds top product development, user experience, and engineering talent, starting with veteran entrepreneur David Cancel who will become HubSpot’s Chief Product Officer.”
“Combining Performable’s innovative product features with HubSpot’s all-in-one inbound marketing platform accelerates our goal of transforming the marketing industry,” said HubSpot Chief Executive Officer and Co-Founder, Brian Halligan, who was recently named Ernst & Young Entrepreneur Of The Year. “This acquisition is just the first in a series of partnerships, acquisitions and other announcements you can expect to see from us in the coming months.”
Performable’s 18-person team will join HubSpot at the company’s headquarters beginning June 20, growing the team to over 260 HubSpotters. Leaders of both companies say this integration will allow HubSpot to better serve larger companies, support existing customers as they grow, and provide companies of all sizes with industry-leading marketing tools.
The acquisition occured three months after receiving a $32 million Series D financing round, led by Sequoia Capital, Google Ventures, and Salesforce.com. No purchase price for Performable was released.