Consolidation in the marketing automation space continues as Act-On Software announced it has acquired the assets of Marketbright. Marketbright was started in 2005 which predates Act-On’s existence by five years.
Beaverton, Oregon based Act-On Software has raised over $16 million over the past six months. In June, Act-On closed on a $10 million series C funding round led by Trinity Ventures. That followed a $4 million investment in November 2010 from US Venture Partners, Voyager Capital, and Cisco Ventures. The company says it has 350 customers.
“We are extremely pleased to be in a position to be able to do this. Marketbright was certainly one of the pioneers of the marketing automation space,” said Raghu Raghavan, Founder and CEO of Act-On Software. “We look forward to the opportunity to bring current Marketbright customers into the vibrant and growing Act-On community.”
“With customers like Siemens and Motorola, Act-On is well suited to provide an excellent transition choice for Marketbright customers” said Erik Bower, CEO and Co-founder of Marketbright. “I have been impressed with the depth and breadth of their solution, and all of us are extremely pleased to be partnering with them.”
You can read our review of Act-On’s marketing automation solution here.