Prior to The Annuitas Group, Carlos was responsible for global SMB marketing at BMC Software. Carlos held similar roles at other various B2B companies including McAfee and Staffware, as well as Bertram, McKee & Associates
The interview covers the following topics…
- What is The Marketing Automation Institute (MAI) and what do you hope to accomplish?
- Who comprises your Executive Council and what is their role in the MAI?
- Is the MAI vendor neutral or does it require some type of sponsorship?
- What type of courses make up The Certified Marketing Automation Professional classes?
- What are some of the macro trends you see in the marketing automation industry today?