Here is our coverage of Dreamforce 2011.
17.09
Check out this video of how the Arizona rugby team used Chatter and Force.com to coach the team.
12.52
Marc Benioff Dreamforce 2011 Keynote 1 Address Highlights
Salesforce was born cloud but reborn social.
45000 registered attendees make one the biggest tech shows.
104000 customers.
How does your enterprise bridge social divide?
- Create a social customer profile
- Create an employee social network
- Customer social network and product social network
Delighting customers is knowing who they are and what they like.
Social profile has been integrated with LinkedIn, Twitter, Facebook. Winter 12. Takes advantage of open AAPI
Why do I know more about strangers on Facebook than my own employees? That inspired us to create Salesforce Chatter.
Vidoe highlighted how BMC, Concur, Kelly Service, DMGT, and Symantec use Chatter.
Chatter Now – Presence, chat, screen sharing.
- Video Sharing in the application.
- Open for other appliations. Workflow approvals in Chatter.
- Chatter Groups for Customers. Add Customers from private Chatter group.
150 new features in Winter 12.
Import data from D&B and Jigsaw
Clean your data
Access millions of contacts
Inegration allows for seamless pull of data into Account/Contact.
The Next Generation of Software – HTML5
Companies that use Salesforce for Customer Support
Bank of America
KLM
Chatter Service Cloud
How does your customer service engage wtih Twiitter, YouTube, or Facebook.
Take Chatter technology and extend to customers for self service.
Facetime integration allows for realtime video chat.
Gatorade Social Command Center
Radian 6 – Leader in Social Monitoring
Heroku
Used to develop Disneyland Vacaton Property. Vacation Photo Sharing Section.
Angela Ahrendts – CEO of Burberry
Marc Benioff Dreamforce 2011 Keynote 2 Address Highlights
Salesforce Foundation
Each Ten Year Computing Cycle Requires a New Platform
Social revolution requires a new platform.
22 percent of internet time is on social media.
550,000 Facebook App
16 billion mobile devices
How are you going to create your next generation enterprise apps.
The new enterprise platform is Social, Mobile, Real-time, Open
force.com – Create Your Employee Social Network
database.com – Create Your Social Customer Profile
heroku.com – Create Your x profile
Social Manufacturing Platform – Kenandy
Avon demo video
Tracked call activity. Seesmic CRM Demo.
New Visual Workflow
- Drag and drop UI with declaritive logic to build business rules.
Siteforce now available
- Cloud CMS.
Heroku
- Scale from 10 to 10 million users. Instant scale quickly.
- No servers.
- 50 add-on developer servers to accelerate development
- 100 percent open.
- Heroku for Java. Warner Brothers used it to put Harry Potter, Dark Night movies on Facebook.
21.51
Good video of Marc Benioff, Chariman and CEO of Salesforce.com, defines the role of virtualization and single tenancy in the cloud. He talks about the philosophic differences of the Salesforce vision (multi-tenancy, shared systems, public networks run as a 24/7 public service) and VMware (virtual machines).
“If you are talking about more hardware or software then it is not about the cloud.”
“When you hear about version this, you probably know it’s not the cloud.”
11.48
Getting some feedback that many of Dreamforce Marketing Automation session are too vendor focused. What are you hearing?
11.47
Got a chance to demo new Eloqua 10. Their development team worked the same UI company that Apple uses. The campaign builder and look and feel is greatly improved.
11.45
How does your enterprise bridge the social divide? (from Marc Benioff Dreamforce 11 Keynote)
1. Create a social customer profile
2. Create an employee social network
3. Customer social network and product social network
09.22
Great interviewing Jeff Pedowitz, President of The Pedowitz Group. Full interview on the way but here are some quick quote, “Marketing Automation Software paves the way for change. A catalyst is created when you take something that has been done manually and automate it. However, many companies get a false sense of expectation thinking that if they buy a platform then revenue will go through the roof. We help customers think strategically before making this important purchase.”
12.01
Eloqua IPO
Eloqua filed for IPO on August 24th. A big step forward for the company and the marketing automation industry!
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