Mapping to the Buying Cycle

Here is an interesting video created by Hot To Trot Marketing called Mapping to the Buying Cycle. The video reviews five stages in the buying cycle and types of communication vehicles to reach the audience.

Comments

  1. Peter says

    This is one of the clearest illustrations yet of how buying has changed – no wonder everyone’s scrabbling to get sales leads – they’ve been barking up the wrong tree!

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