How Demand Generation and Lead Management Work with Marketing Automation

You frequently hear the terms ‘demand generation’,  ‘lead management’, and ‘marketing automation’ thrown together in marketing speak.  In the following videos, Carlos Hidalgo, CEO of Annuitas Group and Executive Director of the Marketing Automation Institute, gives a simple explanation of each term and how it can help impact the sales cycle.

Demand Generation – The strategy by which you engage your buyers at every stage sales process.

Lead Management – The process by which you support your demand generation strategy.

Marketing Automation – The technology that will enable both of the above.

Thanks to Software Advice for providing this content.


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