Our guest for this episode of the Marketing Automation Podcast is Justin Gray, CEO & Chief Marketing Evangelist for LeadMD. Justin founded LeadMD in 2009 and has spent the last 12 years helping companies overhaul and optimize their marketing and sales departments. Most recently Gray served as the CEO for MaaS Impact, a Marketing Automation start-up. Prior to that he was Vice President of Sales & Marketing at BillingTree and founded RootOne Marketing while in college at the age of 17.
This interview covers the following topics.
- Background on LeadMD how they help companies with marketing automation.
- When an organization should engage a marketing automation consultant.
- How to use marketing automation software to improve the lead scoring process.
- The biggest mistake most companies make in their marketing automation efforts.