New Chief Marketing Officer at Eloqua

Heidi Melin, Eloqua CMOHeidi Melin has replaced Brian Kardon as Chief Marketing Officer for Eloqua. ¬†Ms. Melin, who has held the CMO post at Taleo, Polycom and Hyperion Solutions, will report directly to Eloqua’s CEO, Joe Payne.

“As marketing undergoes a sea change, there’s no company more exciting to jump on board with than Eloqua,” Ms. Melin said. “I’ve been an Eloqua customer for many years and I’ve seen firsthand the transformative impact the technology and processes can have on a company’s revenue. Eloqua is raising the bar for marketers everywhere, and I’m thrilled to continue that work.”

Ms. Melin has led marketing and demand generation efforts at several successful businesses throughout the Bay Area. She comes to Eloqua from Taleo, which was recently acquired by Oracle Corporation, where she was CMO. Prior to Taleo, she served as CMO of Polycom Inc., where she helped turn the brand into a leader in unified communications. Before joining Polycom, Ms. Melin was CMO at Hyperion Solutions Corp. (now Oracle Hyperion), where she led a brand strategy that led to renewed recognition within the Business Intelligence space. Prior to Hyperion Solutions, she led marketing services at PeopleSoft.

“Marketers of Heidi’s caliber are hard to find, and we’re more than excited to have her on board,” said Mr. Payne. “For years, she’s been both a source of inspiration and expertise at some of the fastest growing companies in the Bay Area, where the pressure and need to stand out is intense. We know she’ll continue to drive the Eloqua brand forward as we work to bring our customers the best products, services and people in the market.”

We reached out to former Eloqua CMO Brian Kardon and he is covered by a non-compete agreement with Eloqua and will not be staying in the marketing automation space. ¬†According the Joe Chernov, “Brian is still a friend of the company.”

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