Our guests for this episode of the Marketing Automation Podcast are Aaron Kahlow, Founder and CEO on Online Marketing Institute and Carlos Hidalgo, Executive Director for The Marketing Automation Institute.
The Marketing Automation Institute or MAIs a certification body and collaborative community for B2B and B2C marketing automation professionals the Online Marketing Institute or OMI has a mission to promote the industry and advance the careers and professional capabilities of marketers worldwide. These two great organizations recently announced a strategic partnership to offer bundled cirriculum and certification.
Carlos and Aaron, thanks for joining us.
This interview covers the following topics:
- Why the OMI and MAI are joining forces and the benefits members will see.
- An overview of their first joint offering called “A B2B Crash Course in Driving Leads to Revenue”.
- The biggest challenge to help eliminate the skills gap that exists in the marketing automation industry.
- The reality of a marketing automation certification program for marketing automation.