Webinar: Facts Tell But Stories Sell

Selling has changed dramatically over the past few decades. Prospects are more informed and educated. It’s more important than ever to talk about the benefits of your product and service rather than the features.

The key to doing this well is in the way you craft a success story with your prospects. Software tools, like marketing automation, can help you spend more time with your prospects that are ready to buy.

That’s why the folks at Tinderbox invited me to present at a webinar they hosted on October 10th at 2pm EST called Facts Tell But Stories Sell and we discussed the following topics…

  • How to build a social presence
  • Developing a strategy before implementing technology
  • Identifying steps in your sales cycle where technology makes sense

Click here to watch a video of the webinar.

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