Our guest for this episode of the Marketing Automation Podcast is Matt Filios, President for Net-Results.
Matt is a 20-year sales, marketing and operational leader who cut his teeth in internet technologies back in the early 90’s. He has built and run several software organizations throughout his career, and he continues to look for ways that technology can improve sales and marketing efficiencies.
This interview covers the following topics:
- How Net-Results got into the marketing automation.
- Why Net-Results decided not to have a large direct salesforce.
- How the needs of agencies and other third party partners differ than those of individual companies.
- The growing wave of large consolidations (i.e. Pardot, Eloqua) and the impact on smaller marketing automation players.