Silverpop Secures $25 Million in Funding

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Silverpop has raised $25 million in venture debt, which could mean the company is thinking about an IPO.  The funding was led by Escalate Capital Partners and Silicon Valley Bank. Including this new round of funding, Silverpop has raised more than $50 million, including a $15 million round from D.E. Shaw and Draper Fisher Jurvetson in 2008.

Silverpop claims to have more than 1,800 customers representing 5,000 brands and ended 2012 with 40 percent revenue growth year-over-year and added 380 new customers. 60 percent of those new customers signed up to help learn about and target specific buyer behaviors.

Silverpop CEO Bill Nussey said his company’s solution lets marketers reach out to consumers and prospects as individuals, which gives it an edge on the competitors like Marketo and Eloqua.

“The world of marketing is undergoing a fundamental shift with customers now more discerning, more educated and more selective than ever before and no longer willing to be part of an audience or locked into a single channel,” Nussey said in a statement. “In 2012, we dramatically stepped up our investment in sales and marketing and drove record-setting growth. This new funding allows us to invest even more aggressively in 2013 and beyond, giving an ever wider set of marketers access to our game-changing solution.”

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