Eloqua has gone missing from Salesforce.com’s AppExchange. The AppExhange is where Salesforce.com partners display their solutions to the Salesforce.com customer community and the removal of Eloqua is not surprising given the very public rivalry between Salesforce.com CEO, Mark Benioff, and Oracle CEO, Larry Ellison.
Eloqua maintains that the relationship with Salesforce will remain strong and Oracle’s roadmap for Eloqua shows continued support for Salesforce.com and Microsoft CRM applications.
The same does not seem to be true on the Salesforce side of the equation. Eloqua is no longer listed on the Salesforce AppExchange where other marketing automation companies like Marketo, Hubspot, Silverpop and Act-On. Eloqua has also been missing at key Salesforce events and does not appear in the Dreamforce 2013 sponsor page. In 2012 Eloqua was a major Dreamforce sponsor and their booth and brand was seen throughout the show.
Recently Marketo was not seen on the AppExchange. Some have speculated that this was punishment for negative comments directed at Salesforce by Marketo CEO, Phil Hernandez in a recent article. “We have never been that good of friends,” Fernandez said in the interview. “The number of leads that have come to us from Salesforce.com in our history is minimal.”
The message to Salesforce.com partners is clear. Stay loyal or be banished from the kingdom.