G2 Crowd recently published their Marketing Automation Review Grid and HubSpot and Marketo earn highest customer satisfaction scores based on reviews from hundreds of professionals.
Based on nearly 700 user reviews, the review shows that HubSpot and Marketo have earned the highest customer satisfaction scores and received the highest number of customer reviews. Eloqua (Oracle) achieved the highest scale score and third-highest ranking in customer satisfaction. HubSpot, Marketo, Eloqua, and Pardot (an ExactTarget company recently acquired by Salesforce.com) all earned Leader status based on achieving high customer satisfaction ratings and substantial scale scores. Several vendors earned High Performer status by achieving high customer satisfaction, but do not yet have the market share and global scale of the Leaders. The High Performers are Act-On, CallidusCloud’s LeadFormix, SalesFUSION, Genoo and Net-Results.
The Grid charts marketing automation software by scale and satisfaction to help professionals find platforms that best match the specific needs, size, and budget of their organization. Satisfaction rankings are generated from the 71-question user reviews, and scale is calculated from vendor size, market share, and social impact. Based on a combination of these scores, each software solution is categorized as a Leader, High Performer, Contender, or Laggard.
“A lot of corporations have had to rely on software reviews generated by a lone analyst who has never used the product in a work environment. Technology is continually changing. HubSpot, the Grid’s leader in customer satisfaction, isn’t even included in Gartner’s Magic Quadrant,” said Godard Abel, cofounder of G2 Crowd. “Now, marketing professionals can access sophisticated reviews that are generated continually by peers who are verified on LinkedIn. Software evolves quickly, and enterprise software is a big investment. We make sure subscribers can consult the most up-to-date, reliable, and valuable information available for this decision process.
Click here to view the Grid for Marketing Automation.