Infusionsoft Stays True to Small Business at ICON 2015

Screen Shot 2015-04-03 at 10.31.28 AMInfusionsoft’s annual convention, ICON15, just wrapped up and the company continued their longstanding message of being a champion for small business.  Infusionsoft defines their small business target as companies ‘under 100 employees and under $100M in revenue’ which is a change from previous years (1 – 25 employees).

The company acknowledged that their platform does not serve customers well after they surpass 100 employees.  In fact, with over 600 employees, Infusionsoft has outgrown it’s own platform and is moving from Netsuite CRM to Salesforce and uses Marketo for marketing automation.

Clate Mask, Scott Martineau

Infusionsoft has over 30,000 customers with 100,000 users and secured $55 million in growth financing late last year in a Series D led by Bain Capital Ventures.  There is now talk about an IPO later this year and CEO Clate Mask is preparing how to keep an entrepreneurial culture and small business focus as they head toward becoming a public company.

“I spend a lot of time thinking and worrying about it,” said Mask. “We spent time with Jim Collins and he has given us a lot of guidance on how to do this.  The key is to develop greater internal discipline and be clear and convicted on what you are doing.”

Over 3,000 people attended ICON15 and the company announced several new products:

  • Infusionsoft Payments: This makes it easy for small businesses to get approved and set up with a merchant account. Infusionsoft Payments offers low, competitive fees and includes mobile payment capabilities, so small businesses can capture payments on the go and in the field. – Expected launch in Summer 2015.
  • Infusionsoft E-mail Builder: Set to debut later this year, this product includes a library of responsive, mobile-friendly email designs and templates. It is now easier than ever for small businesses to send professional looking emails. – Expected launch in Q4 2015.
  • Infusionsoft Help Center: This offering will shorten the learning curve and help Infusionsoft customers find answers faster. – Launching next week.

One thing we noticed was how much the improved user interface and campaign builder has simplified the user experience.  Users can access campaign templates based on use cases like Social Media follow up, Newsletter, Trade Show follow up, etc which greatly reduces time setting up automated campaign workflow.

While these improvements may seem small, Infustionsoft’s long terms goals are much larger. “Our goal is to rewrite the possibilities for future generations. We want children to dream of becoming entrepreneurs, and we’re going to help them do exactly that,” Mask told the crowd at ICON15. “Together we can change the world through the principles of entrepreneurship.”

Screen Shot 2015-04-03 at 10.09.16 AMIn order to help realize this vision the company provides services, education, and an ecosystem of trusted partners all focused on enabling small business success.  Hearing so many small business success stories at one event understcores Infustionsoft’s message that small business is a BIG deal.


  1. says

    That is a nice wrap up of ICON15. Nice summary. The speaker line-up was amazing again this year. As a user, I appreciate that they are moving toward a focus on small business education as well. Infusionsoft is opening a large training center at their headquarters in Chandler, AZ. It will be a dynamic place for small business owners to congregate, learn, and share strategy. They are moving toward helping entrepreneurs at all levels learn about various areas of owning a business. #ICON15

  2. says

    I was part of ICON15 and I must say infusionsoft nailed it, We saw amazing speakers and as a user myself I was very pleased with the updates they discussed. Lets see how this year turns out to be.

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