Search Results for: hubspot

Hubspot Hires Joe Chernov

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Joe Chernov has joined Hubspot as VP of Content.  Chernov had been with Boston startup, Kinvey, that he joined just 22 days after Eloqua’s IPO in August 2012.  Prior to joining Kinvey, Chernov served as Eloqua’s VP of Content Marketing and had been with the company since 2009. Here is what Chernov had to say about […]

Hubspot Inbound 2013 Recap

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Hubspot’s INBOUND 2013 Conference in Boston kicked off with co-founders Brian Halligan and Dharmesh Shah as they unveiled a new product to help companies manage their websites called the Content Optimization System, a social media tool in Social Inbox, and updated analytics to help marketers bridge the gap between their web analytics and their CRM […]

What I Learned at Hubspot’s Inbound 2012

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What do SEO experts, helicopters, and Cyndi Lauper have in common? I found them all at Inbound 2012.  The Inbound Conference is one of the largest marketing conferences in the world and it’s hosted by HubSpot, makers of the marketing automation software that we use at SpinWeb. Inbound 2012 was held in Boston at the […]

Hubspot Enhancing Marketing Automation Features

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We were invited to attend Hubspot Analyst Day in Boston, MA as they unveiled their latest platform improvements. While Hubspot’s claim to fame has been inbound marketing, the company made it clear they intend to compete with traditional marketing automation players like Marketo, Eloqua, and Pardot. “We started as a Get Found App helping you […]

Hubspot Marketing Automation Comparison

Hubspot Marketing Automation Comparison

Hubspot recently published this marketing automation software comparison in an attempt to distiguish how different marketing automation companies stack up on 10 feature sets.   They provided a set of criteria for each element in the matrix and you can read their definitions here. SEO Ability to track keywords, approximate rank, track leads and customers by […]

Hubspot Purchases Performable

HubSpot has expanded the functionality of it’s ‘inbound marketing software’ by acquiring Performable . The acquisition is intended to expand the functionality of HubSpot’s platform, and enhance its customers’ ability to turn more visitors into leads and customers. According to HubSpot, “The acquisition brings sophisticated ‘middle of the funnel’ marketing functionality to the HubSpot platform, meaning […]

Marketing Automation Solutions Ranked by G2 Crowd

G2 Grid for Marketing Automation

HubSpot, Pardot, Act-On, Marketo and Eloqua have been named “Leaders” in G2 Crowd’s latest marketing automation report, called “Grid.” The new report is G2 Crowd’s second “Grid” report of the year and the results are are based on over 2,200 reviews and ratings from users of marketing automation systems. In the spring 2014 report, there […]

IBM Buys Silverpop

IBM and Silverpop

IBM announced that is has acquired Silverpop for an undisclosed sum.  Other IBM buys in the marketing space include Unica, Core Metrics and DemandTech. It’s either a strategic move that boosts Big Blue’s digital marketing platform or it’s an acquisition IBM had to make because everyone else is adding marketing automation capabilities to their product suite. Oracle purchased Eloqua two years […]

Marketing Automation Market Share

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According to Datanyze, Hubspot is the leader in marketing automation market share for installations.  Datanyze works by reading the actual systems that are embedded in marketers’ web sites. Every day, the company crawls millions of websites with its custom spider technology, searching for hints about what software each company is using. Anything on your website […]

Forrester Marketing Automation Review

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Forrester Research has released it’s latest report: “The Forrester Wave™ Lead-To-Revenue Management Platform Vendors” in which top marketing automation vendors are evaluated on 75 criteria.  The criteria is grouped into three high-level buckets: Current Offering, Strategy, and Market Presence – which, combined, determined the Forrester Wave™ rankings. Adobe, Act-On CallidusCloud, IBM, Marketo, Oracle, Salesforce.com, Salesfusion, Silverpop are included in the report. According to […]