Search Results for: marketo

Can Marketo Win a Price War with Oracle?

Gartner Magic Quadrant for Digital Marketing Hubs

During Marketo’s Q4 analyst conference call, Marketo Founder/CEO Phil Fernandez referred to increased price competition from “large suite vendors” (i.e. Oracle, later confirmed at investor conferences) as “what I would characterize as desperate price competition… we are seeing them literally give away their products to try to block us from closing deals, when we have […]

Marketo CEO Reacts to Salesforce Purchase of ExactTarget

Phil Fernandez on Mad Money

Marketo CEO, Phil Hernandez, was interviewed on CNBC’s Mad Money hosted by Jim Cramer.  Here is what Hernandez had to say about the recent deal to acquire ExactTarget for $2.5 Billion. CRAMER: Mr. Hernandez, you’re a competitor to ExactTarget. Last week, bought ExactTarget. What is to keep to say stop using Marketo. […]

Marketo Stock Roars After IPO

Marketo IPO

Marketo’s IPO could not have gone better for investors as the stock closed Friday at $23.10 after pricing shares at $13 on Thursday. Co-founder and CEO Phil Fernandez kicked off  Thursday’s NASDAQ trading session with $85 million invested through an initial public offering. The company’s market capitalization is about $724 million, not including additional optional […]

Marketo Files for IPO: Will High Growth Outweigh High Losses?

Marketo IPO

The following article was reprinted courtesy of David Raab at Customer Experience Matrix. Marketo made good this week on its promise to file for an initial public offering (IPO). Congratulations to them for reaching this step. It’s a major accomplishment. The S-1 registration statement gives considerable new information about Marketo’s business. Revenue for 2012 is […]

Marketo: Interview with Jon Miller

Jon Miller from Marketo

At Dreamforce 2012 we caught up with Jon Miller, VP of Marketing Content and Strategy at Marketo.  This interview was conducted before the public announcement that Oracle had purchased Eloqua for $871 million and ExactTarget had purchased Pardot for $95 million. What happened to Spark? Spark is still alive inside Marketo but we decided not […]

Eloqua and Marketo Called Leaders in Gartner Research

Gartner Magic Quadrant for Lead Management

Gartner recently published their first Magic Quadrant for CRM Lead Management and Eloqua and Marketo battle it out for the top spot in the ‘Leaders’ quadrant described as ‘best-of-breed functionality that supports B2B, B2B2C and B2C lead management processes across multiple channels’. Based on this research the Marketo vs Eloqua rivalry is as strong as ever. According […]

Marketo Expands Social Offering

Marketo Social Marketing Analytics

At the Marketo Summit 2012 the company expanded it’s social media functionality with two new products, Marketo Social Boost and Marketo Social Promotions, as part of a new Marketo Social Marketing suite.  These are the first products to come out of the Crowd Factory acquisition in 2011. “I think there’s a tremendous pent-up hunger to […]

Eloqua versus Marketo

Marketo vs Eloqua

The Lead Lizard blog put up this interesting comparison of Marketo versus Eloqua.  Here is an excerpt.. To learn about the differences between Marketo and Eloqua, I talked with four of the smartest people in marketing automation: Lori Bush Shepard, VP of Corporate Marketing at Marketo Gaurav Kotak, Sr. Director of Product Marketing at Marketo Jim Williams, Director of Product Marketing […]

Marketo Beefs Up Support for Microsoft Dynamics CRM

Microsoft and Marketo

Marketo has announced an enhanced integration with Microsoft Dynamics CRM.  “We are bringing a similar level of functionality to Microsoft that we have for other vendors, for example, Salesforce,” said Jon Miller, Marketo VP of Marketing. “We think it’s important that we can let people keep their investment in Marketo and marketing automation regardless of […]