Search Results for: salesforce

Journey Builder Hype at Salesforce Connections 2015

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The highlight of Salesforce Connections the Journey Builder product that will make sales and service cloud insights more accessible to a customer’s marketers to produce a smarter and more consistent customer experience. The new version of the product allows a marketer to track a customer through their activity with the other departments, meaning that a new […]

Salesforce and ExactTarget … It’s Not About You

Salesforce Purchases ExactTarget

It’s interesting that most of the press and opinion that I have seen about the recent acquisition of ExactTarget by Salesforce.com has focused on their entrance into the marketing automation space via the Pardot portion of the portfolio. This obsession with marketing automation is not, of course, an isolated phenomenon … ask a B2B marketer […]

Salesforce.com Snubs Eloqua on the AppExchange

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Eloqua has gone missing from Salesforce.com’s AppExchange.  The AppExhange is where Salesforce.com partners display their solutions to the Salesforce.com customer community and the removal of Eloqua is not surprising given the very public rivalry between Salesforce.com CEO, Mark Benioff, and Oracle CEO, Larry Ellison. Eloqua maintains that the relationship with Salesforce will remain strong and Oracle’s roadmap for […]

Marketo CEO Reacts to Salesforce Purchase of ExactTarget

Phil Fernandez on Mad Money

Marketo CEO, Phil Hernandez, was interviewed on CNBC’s Mad Money hosted by Jim Cramer.  Here is what Hernandez had to say about the recent Salesforce.com deal to acquire ExactTarget for $2.5 Billion. CRAMER: Mr. Hernandez, you’re a competitor to ExactTarget. Last week, Salesforce.com bought ExactTarget. What is to keep Salesforce.com to say stop using Marketo. […]

Salesforce Purchases ExactTarget for $2.5 Billion

Salesforce Purchases ExactTarget

Salesforce.com announced that it will spend $2.5 billion to acquire ExactTarget which will be the company’s largest purchase to date. ExactTarget’s customers include Coca-Cola, Nike, and The Gap and it ran a $21 million loss on $292 million in revenue last year. This $2.5 billion price tag is far more than the Oracle deal for Eloqua […]

Salesforce.com Adds Buddy Media to Marketing Cloud

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Salesforce.com made its largest purchase ever when it acquired social media marketing company Buddy Media for $745 million.  The idea is to compbine Buddy Media with the rest of Salesforce.com’s products, including Salesforce Radian6, a social media listening platform, to deliver a Marketing Cloud that will allow customers to listen, engage, gain insight, publish, advertise and measure social […]

Salesforce Using Eloqua for Marketing Automation

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Marketing Automation Times has confirmed that Salesforce.com has selected Eloqua for marketing automation.  Neither Salesforce or Eloqua would confirm or deny this information as numerous companies and organizations have signed NDAs preventing comment. In a previous post we reported at Dreamforce 2011 that sources from multiple marketing automation companies indicated Salesforce.com had selected a marketing automation company […]

Salesforce.com Silent on Selection of Marketing Automation Vendor

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According to sources from multiple industry sources, Saleforce.com has selected a marketing automation company to do their internal marketing automation. The duration is for 2 years and numerous companies and organizations have signed NDAs to keep quiet. This may explain why Marc Benioff flatly denied any selection during today’s Dreamforce Q/A session. “We have not […]