Journey Builder Hype at Salesforce Connections 2015


The highlight of Salesforce Connections the Journey Builder product that will make sales and service cloud insights more accessible to a customer’s marketers to produce a smarter and more consistent customer experience. The new version of the product allows a marketer to track a customer through their activity with the other departments, meaning that a new […]

Infusionsoft Stays True to Small Business at ICON 2015

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Infusionsoft’s annual convention, ICON15, just wrapped up and the company continued their longstanding message of being a champion for small business.  Infusionsoft defines their small business target as companies ‘under 100 employees and under $100M in revenue’ which is a change from previous years (1 – 25 employees). The company acknowledged that their platform does […]

4 CRMs That Integrate with Marketing Automation


While closely intertwined, many businesses make the mistake of seeing customer relationship management (CRM) and marketing automation as distinct entities addressed by separate departments (sales and marketing). However, seamless integration of a company’s CRM system and marketing automation is essential for automating lead qualification and increasing lead conversion. As Janelle Johnson’s blog post demonstrates, this bi-directional […]

5 Benefits of Integrating Marketing Automation and CRM

Janelle Johnson

Customer relationship management (CRM) solutions have been around for years. From the early days of digital Rolodexes and databases back in the 80s and 90s to today’s software-as-a-service powerhouses, CRM technology has forever changed the way sales and customer service operate. But while many CRM solutions include marketing tools and functionality, none of them provide […]

Oracle Unveils Its ‘Marketing Cloud’

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Oracle announced the launch of the Oracle Marketing Cloud, which combines technology from a number of the company’s acquisitions, including Eloqua,Compendium, Responsys, and BlueKai. Marketing Cloud will allow customers to run marketing campaigns (and manage data related to those campaigns) on web, social, mobile, and email. It also integrates with Oracle’s existing Social Cloud , and includes tools for content marketing. Salesforce […]

Marketing Automation at Dreamforce 2013


It’s that time of the year again…Dreamforce 2013.  In past years this has been a who’s who’s of marketing automation vendors but this year is more about who will not be there:  Eloqua and Hubspot. Both vendors had a large presence in past Dreamforce shows and these defections may be a result of Salesforce’s purchase […]

Marc Benioff Talks About ExactTarget Purchase

Salesforce CEO Marc Benioff Keynotes Dreamforce Cloud Computing Event

Forbes interviewed CEO Marc Benioff and he shared new insight on the company’s purchase of ExactTarget. Question: You’ve said you’re confident that your most recent acquisition, the $2.5 billion purchase of ExactTarget, a cloud marketing platform provider, is going to be a success. Why? Somebody needs to be the platform that connects all these […]

SalesFUSION Releases Tighter CRM Integration

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SalesFUSION recently released a new version of its software that improves CRM integration with Microsoft Dynamics, Salesforce, SugarCRM, Sage, and SalesLogix.  SalesFUSION 8.0 also enhances prospect nurturing, sales enablement and event management tools. “People want to find a better way to engage with the people that interact with campaigns. Often it is the Salespeople that are […]

Salesforce and ExactTarget … It’s Not About You

Salesforce Purchases ExactTarget

It’s interesting that most of the press and opinion that I have seen about the recent acquisition of ExactTarget by has focused on their entrance into the marketing automation space via the Pardot portion of the portfolio. This obsession with marketing automation is not, of course, an isolated phenomenon … ask a B2B marketer […] Snubs Eloqua on the AppExchange


Eloqua has gone missing from’s AppExchange.  The AppExhange is where partners display their solutions to the customer community and the removal of Eloqua is not surprising given the very public rivalry between CEO, Mark Benioff, and Oracle CEO, Larry Ellison. Eloqua maintains that the relationship with Salesforce will remain strong and Oracle’s roadmap for […]