Covering the world of marketing automation.
We were invited to attend Hubspot Analyst Day in Boston, MA as they unveiled their latest platform improvements. While Hubspot’s claim to fame has been inbound marketing, the company made it clear they intend to compete with traditional marketing automation players like Marketo, Eloqua, and Pardot. “We started as a Get Found App helping you [...]
The field of marketing is quickly transitioning from an art form into a precise and measurable science. Simultaneously, interactions with prospects are more complex than ever before as social media marketing comes of age and new channels of communication are conceived all the time. Luckily, marketing automation is evolving just as quickly. Here are three [...]
Jason Kort from Marketing Automation Times appeared on Talk With The Experts webinar entitled Leveraging Marketing Automation. Also featured on the podcast was David Raab, Principal of Raab Associates Inc and Tony Tissot, Senior Director of Marketing at eTrigue. Jason Kort on the definition of marketing automation and CRM – “CRM is an acronym for [...]
At Dreamforce 2011 we had a chance to catch up with Jeff Pedowitz, President and CEO of The Pedowitz Group. Jeff has 20 years of experience leading successful B2C and B2B organizations and he frequently writes and speaks on a variety of topics related to demand generation, Web 2.0, and marketing. Prior to founding The [...]
Marketing Automation Times has confirmed that Salesforce.com has selected Eloqua for marketing automation. Neither Salesforce or Eloqua would confirm or deny this information as numerous companies and organizations have signed NDAs preventing comment. In a previous post we reported at Dreamforce 2011 that sources from multiple marketing automation companies indicated Salesforce.com had selected a marketing automation company [...]
According to sources from multiple industry sources, Saleforce.com has selected a marketing automation company to do their internal marketing automation. The duration is for 2 years and numerous companies and organizations have signed NDAs to keep quiet. This may explain why Marc Benioff flatly denied any selection during today’s Dreamforce Q/A session. “We have not [...]
Given that we are providing live coverage of Saleforce.com’s Dreamforce convention this week, we thought it only appropriate to share the following article from David Raab’s blog, Customer Experience Matrix. I’ve long believed that B2B marketing automation is just a passing phase: that, ultimately, B2B marketing automation systems will be absorbed into CRM systems instead [...]
For those of you attending Dreamforce 2011 (Aug 30 – Sept 2, San Francisco), here is a handy guide for all the sessions and events that cover marketing automation. We will be in attendance and be sure to join our Marketing Automation at Dreamforce Groupin the Dreamforce app. 10 Strategies for Content Marketing, [...]
