Covering the world of marketing automation.
Jason Kort from Marketing Automation Times appeared on Talk With The Experts webinar entitled Leveraging Marketing Automation. Also featured on the podcast was David Raab, Principal of Raab Associates Inc and Tony Tissot, Senior Director of Marketing at eTrigue. Jason Kort on the definition of marketing automation and CRM – “CRM is an acronym for [...]
At Dreamforce 2011 we had a chance to catch up with Jeff Pedowitz, President and CEO of The Pedowitz Group. Jeff has 20 years of experience leading successful B2C and B2B organizations and he frequently writes and speaks on a variety of topics related to demand generation, Web 2.0, and marketing. Prior to founding The [...]
Marketing Automation Times has confirmed that Salesforce.com has selected Eloqua for marketing automation. Neither Salesforce or Eloqua would confirm or deny this information as numerous companies and organizations have signed NDAs preventing comment. In a previous post we reported at Dreamforce 2011 that sources from multiple marketing automation companies indicated Salesforce.com had selected a marketing automation company [...]
According to sources from multiple industry sources, Saleforce.com has selected a marketing automation company to do their internal marketing automation. The duration is for 2 years and numerous companies and organizations have signed NDAs to keep quiet. This may explain why Marc Benioff flatly denied any selection during today’s Dreamforce Q/A session. “We have not [...]
Given that we are providing live coverage of Saleforce.com’s Dreamforce convention this week, we thought it only appropriate to share the following article from David Raab’s blog, Customer Experience Matrix. I’ve long believed that B2B marketing automation is just a passing phase: that, ultimately, B2B marketing automation systems will be absorbed into CRM systems instead [...]
For those of you attending Dreamforce 2011 (Aug 30 – Sept 2, San Francisco), here is a handy guide for all the sessions and events that cover marketing automation. We will be in attendance and be sure to join our Marketing Automation at Dreamforce Groupin the Dreamforce app. 10 Strategies for Content Marketing, [...]
We just wrapped up a marketing automation review of Infusionsoft. Scott Martineau and Eric Martineau founded the company in 2001 as custom softward for small businesses. Clate Mask was brought in later to be the CEO. In 2004 they built a mortgage specific CRM with automation, MortgageProCRM. After that they created a more generic product called [...]
Our guest for this episode of the Marketing Automation Podcast is Greg Head, Chief Marketing Officer for Infusionsoft. Greg has a successful history in the software business with a track record of creating winning products, brands and businesses. For over 15 years, Greg helped grow the ACT! contact management and SalesLogix CRM businesses from startups [...]
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