Marketing Automation at Dreamforce 2013

Dreamforce

It’s that time of the year again…Dreamforce 2013.  In past years this has been a who’s who’s of marketing automation vendors but this year is more about who will not be there:  Eloqua and Hubspot. Both vendors had a large presence in past Dreamforce shows and these defections may be a result of Salesforce’s purchase […]






Marketo: Interview with Jon Miller

Jon Miller from Marketo

At Dreamforce 2012 we caught up with Jon Miller, VP of Marketing Content and Strategy at Marketo.  This interview was conducted before the public announcement that Oracle had purchased Eloqua for $871 million and ExactTarget had purchased Pardot for $95 million. What happened to Spark? Spark is still alive inside Marketo but we decided not […]






Eloqua: Interview with Heidi Melin

Heidi Melin, Eloqua CMO

At Dreamforce 2012 we caught up with Heidi Melin, Chief Marketing Officer at Eloqua: When I was CMO at Polycom we needed to demonstrate the value that Marketing was providing to the organization and I could not do that in a credible fashion without a marketing automation platform like Eloqua.  During our evaluation process there […]






Marketing Cloud to be Focus at Dreamforce

Screen shot 2012-09-14 at 10.26.05 AM

With Dreamforce starting next week, we thought it would be interesting to give a preview of the event.  Last year was all about ‘The Social Enterprise’ and from what Salesforce has already published, this year will be driven by ‘The Marketing Cloud’. The combination of Buddy Media (social media marketing platform) and Salesforce Radian6 (social […]






Dreamforce 2012 Marketing Automation Sessions

dreamforce_logo2

Salesforce.com just published the sessions for their annual Dreamforce conference.  While the agenda builder allows you to sort session via the terms ‘Marketing Cloud’ or ‘Marketing Professionals’ there is no way to run a filter based on ‘Marketing Automation’.  Also missing is any session that has ‘Marketing Automation’ in the title. That said, we have […]






Salesforce.com Adds Buddy Media to Marketing Cloud

Buddy Media Logo

Salesforce.com made its largest purchase ever when it acquired social media marketing company Buddy Media for $745 million.  The idea is to compbine Buddy Media with the rest of Salesforce.com’s products, including Salesforce Radian6, a social media listening platform, to deliver a Marketing Cloud that will allow customers to listen, engage, gain insight, publish, advertise and measure social […]