Covering the world of marketing automation.
We just wrapped up a marketing automation review of Infusionsoft. Scott Martineau and Eric Martineau founded the company in 2001 as custom softward for small businesses. Clate Mask was brought in later to be the CEO. In 2004 they built a mortgage specific CRM with automation, MortgageProCRM. After that they created a more generic product called [...]
Our guest for this episode of the Marketing Automation Podcast is Greg Head, Chief Marketing Officer for Infusionsoft. Greg has a successful history in the software business with a track record of creating winning products, brands and businesses. For over 15 years, Greg helped grow the ACT! contact management and SalesLogix CRM businesses from startups [...]
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According to SoftwareAdvice, less than half of all venture capital funding for marketing automation went to 6 companies. Here is their take on the funding… Aprimo and Unica lead the chart by raising $76 million and $66 million, respectively. Both established pretty decent customer bases and revenues. During the past couple years, both firms had [...]
Our guest for this episode of the Marketing Automation Podcast is Jon Ferrara, founder and CEO for Nimble. Jon has over 20 years of experience in Customer Relationship Management (CRM) and Sales Force Automation (SFA). An entrepreneur at heart, Jon founded GoldMine CRM in 1989 with a college friend and turned it into a very [...]
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Tyler Garns is VP of Marketing of Infusionsoft talks about the need for small businesses to use marketing automation. The following is a summary of his article published on CRM.com. Many small businesses have a core CRM system in place, but hit a roadblock when it comes to leveraging this data to increase sales and [...]
This week Salesforce.com announced a $326 million acquisition of social media monitoring company Radian6 which is yet another example that Salesforce.com is flying deeper into the marketing cloud. Radian6 has technology that “captures hundreds of millions of conversations every day across Facebook, Twitter, YouTube, LinkedIn, blogs and online communities, and provides actionable insights in real-time.” [...]
The Marketing Automation Software Guide just published a new tool they are calling the B2B Marketing Automation Active Market Map. This is a clever way to visually show where all the different marketing automation players stand out in the market. I like how they have broken down the list into 5 main segments: Leaders: Marketo, [...]
Marketing automation is one of the fastest growing segments in the CRM market, particularly with B2B organizations. However, it wasn’t that long ago that people weren’t even sure what marketing automation was or how it functioned. Now, marketing teams are aggresively seeking out these systems. Clearly, the marketing automation industry has a strong tailwind at its [...]
CRM expert David Taber provides some good perspective on how to properly track leads in his recent article, How to Improve Your CRM Lead Tracking. Taber notes that almost every CRM system can track a lead source through conversion and close. While this sounds good on paper, most customers don’t make their first purchase as [...]
Enterprise software giant, Oracle, has acquired the intellectual property assets of marketing automation provider Market2Lead for an undisclosed sum. What makes the purchase interesting is that Market2Lead has never been considered a leader in the marketing automation space. Which begs the question, why would Oracle want to roll Market2Lead’s technology into Oracle’s CRM software? This [...]
