Salesforce Purchases ExactTarget for $2.5 Billion

Salesforce Purchases ExactTarget

Salesforce.com announced that it will spend $2.5 billion to acquire ExactTarget which will be the company’s largest purchase to date. ExactTarget’s customers include Coca-Cola, Nike, and The Gap and it ran a $21 million loss on $292 million in revenue last year. This $2.5 billion price tag is far more than the Oracle deal for Eloqua […]






Gartner Magic Quadrant for CRM Report Adds 3 in Marketing Automation

Gartner Magic Quadrant for Lead Management 2013

Gartner has published their annual Magic Quandrant for CRM Lead Management and new vendors include CallidusCloud (LeadFormix), ExactTarget and Silverpop.  As is often the case with this report, there were some key marketing automation vendors missing like Hubspot and Act-On. Gartner’s inclusion criteria requires revenue for  lead management to have been a minimum of $20 million […]






Marketing Automation Tips From A CRM Newbie

Brooke Ballard

Having recently started my own company, I knew at some point we’d need a CRM. And Constant Contact or MailChimp for sending emails and newsletters. Eventually we’d want an online store and accounting software behind it. And, oh yeah, we wanted the ability to create really cool landing pages, so we’d need something like Unbounce […]






Infusionsoft Rolls Out the Red Carpet for Small Business

InfusionCon 2013

Marketed as ‘The Sales and Marketing Event for Small Business”, Infusionsoft hosted their annual InfusionCon 2013 conference on March 27 – 29 in Scottsdale, Arizona at the Westin Kierland hotel and resort. “Our first event was September 2006 and we had 30 people in a room above our offices,” said Infusionsoft CEO Clate Mask.  “This […]






Marketo: Interview with Jon Miller

Jon Miller from Marketo

At Dreamforce 2012 we caught up with Jon Miller, VP of Marketing Content and Strategy at Marketo.  This interview was conducted before the public announcement that Oracle had purchased Eloqua for $871 million and ExactTarget had purchased Pardot for $95 million. What happened to Spark? Spark is still alive inside Marketo but we decided not […]






Eloqua Purchased by Oracle for $871 Million

Oracle has purchased Eloqua for $810 million as the company continues to invest in the Oracle Cloud to better compete with Salesforce.com and SAP.  Eloqua, founded in 2000, went public in August and has yet to turn a profit. For the nine months ended Sept. 30, the company’s loss widened to $7.6 million on revenue of $68.8 million, 37% higher than […]






Eloqua: Interview with Heidi Melin

Heidi Melin, Eloqua CMO

At Dreamforce 2012 we caught up with Heidi Melin, Chief Marketing Officer at Eloqua: When I was CMO at Polycom we needed to demonstrate the value that Marketing was providing to the organization and I could not do that in a credible fashion without a marketing automation platform like Eloqua.  During our evaluation process there […]






MarketingPilot Acquired by Microsoft

MarketingPilot Logo

Microsoft has purchased MarketingPilot for an undisclosed sum and brings the tech giant into the marketing automation space.  MarketingPilot provides Integrated Marketing Management solutions that allow organizations to better understand their customers, manage and streamline marketing operations and create automated and measurable multi-channel marketing campaigns. According to Microsoft  “the acquisition will accelerate our ability to better meet […]