Interview with Gartner’s Chris Fletcher

Chris Fletcher from Gartner

Chris Fletcher is the Gartner Analyst who wrote the recent Magic Quadrant for CRM Lead Management. He is part of Gartner’s CRM and E-Commerce research team and publishes research on CRM and e-commerce segments, including lead management, B2B and B2C e-commerce, e-commerce subscription/billing/payments, and partner/channel management. We caught up with Chris to get his response to […]






Salesforce.com Adds Buddy Media to Marketing Cloud

Buddy Media Logo

Salesforce.com made its largest purchase ever when it acquired social media marketing company Buddy Media for $745 million.  The idea is to compbine Buddy Media with the rest of Salesforce.com’s products, including Salesforce Radian6, a social media listening platform, to deliver a Marketing Cloud that will allow customers to listen, engage, gain insight, publish, advertise and measure social […]






Hubspot Enhancing Marketing Automation Features

Hubspot Entrance

We were invited to attend Hubspot Analyst Day in Boston, MA as they unveiled their latest platform improvements. While Hubspot’s claim to fame has been inbound marketing, the company made it clear they intend to compete with traditional marketing automation players like Marketo, Eloqua, and Pardot. “We started as a Get Found App helping you […]






Salesforce Using Eloqua for Marketing Automation

Eloqua_Salesforce

Marketing Automation Times has confirmed that Salesforce.com has selected Eloqua for marketing automation.  Neither Salesforce or Eloqua would confirm or deny this information as numerous companies and organizations have signed NDAs preventing comment. In a previous post we reported at Dreamforce 2011 that sources from multiple marketing automation companies indicated Salesforce.com had selected a marketing automation company […]






Salesforce.com Silent on Selection of Marketing Automation Vendor

dreamforce_logo1

According to sources from multiple industry sources, Saleforce.com has selected a marketing automation company to do their internal marketing automation. The duration is for 2 years and numerous companies and organizations have signed NDAs to keep quiet. This may explain why Marc Benioff flatly denied any selection during today’s Dreamforce Q/A session. “We have not […]






Can CRM Add-Ons Replace Marketing Automation?

David Raab

Given that we are providing live coverage of Saleforce.com’s Dreamforce convention this week, we thought it only appropriate to share the following article from David Raab’s blog, Customer Experience Matrix. I’ve long believed that B2B marketing automation is just a passing phase: that, ultimately, B2B marketing automation systems will be absorbed into CRM systems instead […]






Salesforce.com Eyes On Marketing Automation

As a Salesforce.com user, I was very excited to read Michael Hickins BNET Technology article entitled Marketing Automation Next for Salesforce. It is unclear what type of enhancements are on the horizon or how these might impact current Salesforce marketing automation partners.   “Salesforce does have marketing technology, just as it had call center technology […]