Covering the world of marketing automation.
Earlier this month Marketo launched a marketing automation suite designed for small businesses called Spark. Starting at $750 per month this appears to be Marketo’s answer to less expensive competitors like Pardot, Genius, and Hubspot. Spark is built on the same technology platform that runs Marketo’s 1,300 customers and features include… Email Marketing: Spark enables [...]
Our guest for this episode of the Marketing Automation Podcast is Greg Head, Chief Marketing Officer for Infusionsoft. Greg has a successful history in the software business with a track record of creating winning products, brands and businesses. For over 15 years, Greg helped grow the ACT! contact management and SalesLogix CRM businesses from startups [...]
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Brent Mellow at akaCRM wrote an interesting blog post entitled Email Marketing Solutions for Salesforce.com. What I found interesting is how he combined marketing automation as an enhanced version of email marketing. The differentiating feature of a Marketing Automation application vs. an Email Marketing application, is automation as the name implies. No longer do you [...]
Entrepreneur magazine recently featured a marketing platform called Dukky which promises to generate ‘viral campaigns with print, email, social media and mobile marketing platform that will increase customer response by eight times more than traditional marketing. While it is not a pure marketing automation play, Dukky’s solution features high level campaign management, customer landing apges, [...]
Jep Castelein at The Connected Marketer discusses how marketing automation dovetails with concepts discussed in Sales 2.0… Buyer Education The automated email campaigns in Marketing Automation systems are a great tool for buyer education. Based on a lead’s profile, interests and responses you can engage in a dialog focused on knowledge transfer. Once the lead [...]
Marketo was honored with “BestMass Email” solution as part of salesforce.com’s AppExchange Best of ’09 Awards. Winners were determined based on feedback and reviews from salesforce.com customers, and Marketo’s mass email solution has received more than 45 reviews with perfect 5-star ratings for ease of use, value, and support. This is one of a series [...]
Research has consistently shown that personalized email campaigns lead to 2-3x higher conversion rates than mass emails. Personalization can be a challenge due to a lack of data integration and bad data hygiene practices. If marketers can’t trust customer data, how can they use it for more relevant, personalized, timely interactions that drive revenue? According [...]
Inside CRM writer Eric Stack wrote this recent article entitled How Marketing Automation Increases Sales. “Whether you want to capture more leads, qualify the strength of leads or determine the value of leads after a marketing campaign, marketing automation can help, which inevitably results in higher sales numbers,” says Stack. According to strategist and business [...]
A new survey by the Email Experience Council showed that the sender name was more important than the subject line to generate opens. Many studies show that email users look at the sender name and address when deciding whether or not to open an email. If they recognize your sender line and think well of [...]
