Salesforce.com Hungry for Marketing Automation?

Kevin Joyce is the chief marketing officer at Market2Lead and makes some interesting observations in his article on DestinationCRM entitled Who’s Afraid of the Big, Bad Wolf? Is Salesforce.com a threat to vendors of marketing automation solutions? According to Joyce, the most likely technologies to become commoditized and be fully absorbed by midmarket CRMs are: […]






How Marketing Automation Increases Leads

Inside CRM writer Eric Stack wrote this recent article entitled How Marketing Automation Increases Sales. “Whether you want to capture more leads, qualify the strength of leads or determine the value of leads after a marketing campaign, marketing automation can help, which inevitably results in higher sales numbers,” says Stack. According to strategist and business […]






Focus on the Sender Name

A new survey by the Email Experience Council showed that the sender name was more important than the subject line to generate opens. Many studies show that email users look at the sender name and address when deciding whether or not to open an email. If they recognize your sender line and think well of […]






Test Your Email Marketing Campaigns

Here are some fundamental elements to review when testing and optimizing an email marketing campaign: Subject Lines – This is the most important element as this determines whether the consumer will open the message. Three elements you can test: Brand-specific subject lines, action-oriented subject lines and benefit-driven subject lines, which can be combined to test […]






New Media Report

Within the span of eight months, the use of online and mobile devices for entertainment has rocketed among online US consumers, according to the second edition of the “State of Media Democracy” new-media survey from Deloitte & Touche, reports Reuters. About 38% of consumers are now watching TV shows online, compared with 23% eight months […]






The Power of Triggered Messaging

Triggered email messaging allows for behavioral targeting and optimizing customer touch points. While building messaging programs is a standard marketing automation best practice, the sheer magnitude of building these programs can be cumbersome to many. Many email teams struggle to achieve baseline reporting on campaign work; now add a layer of messaging that is customized […]






Email ROI

Here are some interesting statistics that demonstrate the powerful return on investment of email marketing: Email is delivering sales at an average cost per order of less than $7, compared to $71.89 for banner ads, $26.75 for paid search and $17.47 for affiliate programs. – Shop.org, State of Retailing Online 2007 report (Sept. 2007) For […]






Webinar provides look at future of email marketing

Forrester Research discussed the future of e-mail marketing during a webinar titled “The ABCs of ESPs.” Among the highlights: More than 97% of Forrester Research’s panel of 700 marketers is using, piloting or expecting to pilot e-mail marketing by the end of the year. More than 35% are sending promotional messages, while 28% are sending […]