Here are some fundamental elements to review when testing and optimizing an email marketing campaign: Subject Lines – This is the most important element as this determines whether the consumer will open the message. Three elements you can test: Brand-specific subject lines, action-oriented subject lines and benefit-driven subject lines, which can be combined to test [...]
New Media Report
January 19, 2008 Leave a Comment
Within the span of eight months, the use of online and mobile devices for entertainment has rocketed among online US consumers, according to the second edition of the “State of Media Democracy” new-media survey from Deloitte & Touche, reports Reuters. About 38% of consumers are now watching TV shows online, compared with 23% eight months [...]
Marketing Automation Keeps Customers Engaged
December 26, 2007 Leave a Comment
As you look at your growing list of happy customers, don’t consider them money in the bank for 2008. Before you count those folks as repeat customers, you need a plan for keeping them receptive, active and engaged in your email marketing efforts. When devising a plan to build customer loyalty and repeat business, don’t [...]
The Power of Triggered Messaging
December 10, 2007 Leave a Comment
Triggered email messaging allows for behavioral targeting and optimizing customer touch points. While building messaging programs is a standard marketing automation best practice, the sheer magnitude of building these programs can be cumbersome to many. Many email teams struggle to achieve baseline reporting on campaign work; now add a layer of messaging that is customized [...]
Turn to Email Marketing Automation In Any Economic Climate
November 21, 2007 Leave a Comment
The seasons are changing and so is the US economy. As more pundits predict the US will move to recession, more dollars, not less, need to go toward email marketing automation during an economic downturn. Email marketing is one of the few marketing channels that provide hard data for ROI, performance and industry growth stats. [...]
Email ROI
November 5, 2007 Leave a Comment
Here are some interesting statistics that demonstrate the powerful return on investment of email marketing: Email is delivering sales at an average cost per order of less than $7, compared to $71.89 for banner ads, $26.75 for paid search and $17.47 for affiliate programs. – Shop.org, State of Retailing Online 2007 report (Sept. 2007) For [...]
Webinar provides look at future of email marketing
October 29, 2007 Leave a Comment
Forrester Research discussed the future of e-mail marketing during a webinar titled “The ABCs of ESPs.” Among the highlights: More than 97% of Forrester Research’s panel of 700 marketers is using, piloting or expecting to pilot e-mail marketing by the end of the year. More than 35% are sending promotional messages, while 28% are sending [...]
Top Five Excuses To Email Your Customers
October 20, 2007 Leave a Comment
Here are the five functional reasons to communicate with your customers via email marketing… 5. To fulfill or confirm an order. Can you add some creativity to standard emails? This can be as easy as modifying your template with a holiday theme, or having fun with the messaging. 4. Promote your site, product, or service. [...]
Three Simple Ways to Humanize Your Email Marketing
October 14, 2007 Leave a Comment
All too often, emails to our customers and prospects are written in a hurry, without much thought given to making a personal connection with the reader and building a lasting relationship. Time and again the emails I receive from companies have clearly been written without any effort being to connect with me as an individual. [...]
